New Media - Art and Media, Master of Arts (Art and Design)

In a technology-saturated world, it is indispensable to understand and study the impacts that technology has on individuals, organisations and society. The New Media major brings together a multicultural group of students with very versatile skills and backgrounds. They all share the same passion of exploring the opportunities and challenges that new and emerging digital technologies, such as artificial intelligence and extended reality, open for communication, art, and design. By exploring the field of new media through various topics, including media art and culture, interaction design, creative computing, and interactive narratives, the graduates of the major have unique competences to take on new and emerging professions within the broad spectrum of the new media industry.

The major also aims to provide a supportive and constructive environment for artistic, technical, and professional development. An environment where learning from failures is just as important as learning from successes. The students are encouraged to step outside of their comfort zones and get familiar with a variety of tools and skills, to understand the characteristics of digital media.

Graduates of the New Media major will be able to:

1.Understand the complex demands and dynamics of the modern media landscape. Graduates understand the fragmented and complex nature of various forms of digital media and technology, and their impact on society.

2.Analyse and criticize how technology shapes art, design, communication, and self-expression. Graduates critically assess and question the current trajectory of media technology and understand their roles and responsibilities in shaping the future.

3.Apply a human-centric approach to digital design. Graduates are skilled in anticipating user values, translating them into product and service offerings and keeping humans at the center of the design process.

4.Use broad understanding across the field of new media and advance in-depth skills in specialisation areas of their choice. Graduates have the benefits of both breadth of knowledge and cultivation of their research and working methods in the specialisation areas they feel passionate about.

5.Apply their technical knowledge and skills in computational art and design to create new experiences, services, tools, and other creative productions. Graduates are skilled in not just using but also developing state-of-the-art tools for new media art and design.

6.Describe and evaluate how interaction, generativity, and immersion are applied in new media art and design. Graduates identify the possibilities and limitations of developing interactive and generative systems or experiences.

7.Consider and evaluate issues of sustainability, representation, and diversity in the field of new media. Graduates identify the visible and hidden environmental, cultural, and societal impacts of digital media infrastructures.

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